Communication

=Welcome to the page for the marketing and communication group=

Open House
Things not addressed: Faculty Development

Looking Forward
Fall Demo Day/Open House More online video tutorials Monitor: 27inch $300 to $400---23/24: $200

Persistent Services
Cards

Pressing Events, Issues

Internal Communication Who does what

Pilot Promo
Big, friggin, important message: Pilot/WebCT split Winter Quarter

to Faculty
PILOT=D2L=WebCT Change your WebCT courses--link to pilot.

to Students
Links in Pilot and WebCT to each other

Faculty Open House/Party/and chair giveaway/biggest user/rock and rollaway
New Date: Wednesday, February 16, 11 a.m. to 2 p.m. Better name than "Open House"? How to promote it? What promotional/communication materials do we need to have in place? Front office decorations: pictures, clock

Hall Display
List some top-rated displays in around a 40 inch size. Look for best deal Get the bugger and contact the wood shop about a black surround.

Open House
New Date: Tuesday, November 9 Send Promo: Next open house meeting: Needed: Ideas for hands-on fun stuff.

Faculty to Faculty Promo
Initial Postcard sent Email with story of past session and list of upcoming F2F sessions will be out this week

Pilot Promo
Email--Terri and Dan have sent out announcements via WINGS lists Postcards--Do we still need these (workshops are full or nearly full) Branding mostly done

Hallway Display
New news?

Open House
Friday, October 1 Send Promo Tues. Sept. 21 Dara will pull together meeting--next week--Tues, Aug 10, 9:30

Faculty to Faculty Promo
Initial Postcard Monthly email with upcoming F2F sessions Jeff is working on an identity

Pilot Promo
Email--Terri ask Mary, tell her which groups to target Postcards-Frank will work on designs next week, shooting for Aug 13 first draft Send Postcards out Aug 24 Awaiting branding

CTL Blogs
Shoot for up and running for Open house. After Pilot training.

Brochure/Cards
Aug. 18 Brochure Update Cards by Sept 14

Hallway Display
Go fer it. Dedicated computer w/ long cable through wall Frank spec monitor >= 40"

Meeting: Thursday, February 25, 2 p.m.
Attended: Bryan, Dara, Gloria, Frank, Jeff, Tina

Timelines
This week we set up a schedule for projects we are working on: Brochure: We want to have the printed copy ready to go for the CTL Awards Banquet, May 28. Open House: To introduce the new CTL and new LMS: The week of September 27, culminating Friday, October 1. Augmented Reality Game: Run September 27 through October 1 in conjunction with the Open House. Common Hallway Sign: Have some designs to look at March 4, proposed sign March 11, sign on the wall March 18.

Mailing Lists
Tina contacted departments and seven agreed to send our workshop list on their departmental email lists. She also said Denise Anderson would send our workshop info via the WINGS list, which should be targeted to any segment of the university community, such as faculty.

Meeting: Thursday, January 7, 2 p.m.
Attended: Bryan, Frank, Jeff

Hallway Identity
Bryan proposed that we visually tie together the 011 area with 023 through signage and possibly paint schemes. Frank will contact Vicky Davidson to explore the possibilities and limitations. Bryan also suggested we create a map to help people find our facilities. Jeff will put a map on the web site.

Whether to Publicize New Phone Number
We concluded that if the CTL alone publicized its new phone number, people would likely start calling us when they want services that moved out. Since the CTL doesn't want to publicize what moved out, we thought it best to let things sort themselves out as they are. The only other way we could minimize confusion would be to do a joint campaign with CaTS, the Student Union and C&M. But that, again, would highlight what moved out.

Publicity Schedule
number of new initiatives are in the works, but not yet fully formed. We thought that, rather than send out a general statement about the new CTL, it would be more effective to publicize things such as the Teaching Academy individually as they become ready. That way, each effort will be more meaningful, more in-depth on a single subject. Also, multiple messages will raise awareness better than a single one.

Meeting: Wednesday, November 18, 2:30 p.m.
Attended: Bryan, Chuck, Jeff, Phil

For Thursday Meeting:
Lobby for quick decision on new name. Ask Dan if we could use his statement as a starting point for our pithy version. Mention to Dan about new phone number.

Brainstorming on Ideas to Get the Word Out
Postcards Campus video bulletin boards, like Stoney's Campus email lists Official WSU email list (must enquire) WebCT-derived faculty email list (set up by Chuck) Podcast (Dan?) CTL newsletter

Game: (Chuck and Frank heading up)

 * Scavenger hunt to learn about new center
 * Augmented Reality (See recent Esquire magazine)
 * Check out iPod Touches for use in solving puzzle
 * Clues in SL
 * Check off a card when you visit and talk with someone at the new center
 * Incentives: prizes

Meeting: Wednesday, November 4, 2 p.m.
Attended: Bryan, Chuck, Frank, Jeff, Phil

Short-Term Goals
New Identity Get the Word Out Rework Web Site, including direction to new homes of former CTL services Write Statement Describing New Organization (for multiple uses, post card mailer, including intro to survey) Survey New Phone Number
 * Name (discussion at November 5 meeting)
 * Graphics
 * Web Design
 * Letterhead
 * Business Cards

Long-Term Goals
Customer Service Group? Open House "elluminate?" Focus Group of Major Users New Shirts